Find your TrueHue.

Discover your colors. Build a smarter closet. Shop with intention.

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What We Offer

Upload a selfie and discover your perfect palette. Our AI identifies the colors that make you shine, giving you confidence in every choice.

Snap photos of your clothes and discover what works. Get personalized advice on colors, combinations, and smart additions to your closet.

Upload a selfie and get your perfect palette.

Add clothes, get Perfect/Good/Avoid ratings.

See curated 'Closet Enhancers' that unlock new outfits.

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Winter

We combine color science with AI to help you look your best — without guesswork.

TrueHue reveals what makes you shine and what completes your wardrobe.

Takes less than a minute.